Why Education Is Extremely Important

Education is the process of acquiring knowledge. It is a must for every human being, no matter which part of the world he belongs to. It is the basis of creating a civilized society. Literacy and education are two different things. Being literate means to be able to read and write, while education offers the […]

|

Ethics in Advertising

Introduction Ethics have always been an important aspect of every business activity, although the term has meant different things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising can not ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing […]

Strategic Educational Funding for the Next Generation

For anyone who hopes to maintain at least a middle-class lifestyle a degree from a higher education institution has become a must. As parents and grandparents we want to see children succeed but may worry how the education will be funded and by whom. As the cost of obtaining a degree has become higher, those […]

|

Online Advertising

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners […]

Radio Advertising Commandments – Part 1

In my last article “Local  Advertising  – The Biggest Mistakes” we took a look at the major media available for local advertisers to market their products. To follow up, I’d like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio  Advertising . This will take up several pages, for sure, so […]

The Impact of Advertising on Society

The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to just sit and watch all sorts of things on television. In a world that’s increasingly […]

Advertising Humor – Smart Advertising Choice?

The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, or video will generate absolutely no interest in your product. The advertisement must be interesting to the prospect. Not interesting in general, but to that prospect. Most small business advertisers who are […]